Business Essay

A. 1. As I began my journey as a new job owner of a computer familiarity I needed to define my companys goals, decide which direction I wanted to take the company to and create a mission statement that will best manufacture my company. Since the company was new I needed to come up with something catchy and promising that would invite possible clients to find out much(prenominal) more or less the products we offer. Since there were much participants in this game and from my professional follow out I learned that staying on the same path and making advancements is more beneficial than trying to variety directions e actually time.In this case I remained focused on the same two groups for the remaining 3 rounds. Instead of changing and adding more products every quarters like some of the other participants I unplowed my two models (one for each group) and made necessary corrections and modifications based on the market needs. I sustain the requirements of each group, the pr iorities and the value range each client is willing to pay. Since there are no specific techniques used in this part of the business analysis I used my own judgment in making indisputable that I create the best product with the items that are most significant to the potentiality client group.As stated above I initially created two products (one for each group) and after the first gear round they both passed 70% exclusively in the scientific group it was not chosen as one of the best. In the second round I was given an option of reviewing products of my competitors and the only difference was the bigger monitor and an upgraded keyboard. I added those options to my products and in the next round both products did very head. I had to work real that in the nest round I keep up with the new upgrades and add them to my products to bring forth sure that I keep up with the new technology. Even after making the upgrades the prices did not change a lot and the two groups still chos e my product as one of their choices and my products were receiving 100% in both categories. come to the fore of all the categories my market performance would produce larger results if I was not afraid in estimating more clients and produce more computers in both categories. Every quarter I ended up loosing clients and sales due to shortage in inventory. My market performance, marketing effectiveness and human resource management remained about low even though I was very close to my competitors. As far as my fee package I paid my employees the most but I only contributed 2% of their salary versus 5% that everyone else was contributing. I believe that salary is more important than the retirement contribution. I upgraded health benefits but kept the contribution the same.2.I would not change the targeted markets I have selected because my decision was a success. I wanted to make sure that my company will have balance between high paying clients and not as much demand and those wh ere the profits are not as high but the demand is much higher. My analogy was right on target because with the Mercedes I was making higher profit but the material body of machines was not as high as the market for general public where the profit was significantly lower. subsequently being chosen by both markets as a preferred factory I had to make sure that I am keeping up with current technology and by adding extra features the price difference is not too high so that I would loose my lower profit clients. With that business conception I was able to survive my competition and climb up to the top.3.When it comes to the sales locations I selected I believe that I have done enough research to make a good decision. Since I have chosen Mercedes for scientific computers and general public I wanted to make sure that I cover United States since Mercedes mainly operated in the US and their main headwaters are in Germany. Therefore I chose NY as one of the first offices along with France in Europe. My next choice was Tokyo since they have the most advanced technology and I can use that as my selling point to generate more business. My last choice was South the States even though the expenses were not as high but it is less demanding since the poverty is significantly high. As expected, choosing my locations in this order was a success.4.Marketing research could definitely be improved since I was not as successful as I was hoping to be. Most of my business was culmination from direct sales and not as much from other advertise. I did not want to position large amounts of money on the popular magazines since the fee was very high and I was concentrating on more common papers such as Science Magazines and business papers. Maybe I should have been more adventurous and invest in more popular magazines but I was afraid that I would foregather financially. Also I was not able to come up with a very catchy advertising line to attract potential clients and was scoring so mewhat low on the advertising review.B.One of the most important decisions I made was to invest in international markets. Since Mercedes is from Germany and its factories are in the US I matt-up as investing in a European market would be a good idea simply because I come from Europe and I know that Mercedes is in demand as well as there are a lot of companies in need of a highly genuine machine that can make their discoveries and creations a lot easier. I was a little hesitant about opening offices in Tokyo since their technology is very advanced and cost is very high. But because of that I decided to stand with competition face to face and use this to my advantage.By creating same quality machines for a little lesser cost I was able to survive and beat most of my competition. South America had smaller expenses but the demand was not very high considering the high number of less gilt individuals. If investing in the international markets required large funds I would concentrate on the US market and possibly South America. Unless I discovered high turnaround and my investment would not usurp my companys future I would consider this option.Throughout my entire game I was very cautious and I was afraid of heavy investment simply because my funds were very limited and I did not want to jeopardize my company over greed and quick wealth. After reviewing my financial reports I was able to determine if additional investment is possible and how my this would effect the company overall. Heavy investment would aim on how the financial statements looked, careful review of the international markets and position of the company in the global market. If the company would not be as successful at the end of the 4th quarter as I wanted it to be I would most likely find another route to expand my borders.