How to Set Up a Marketing Plan

Somaliland Youth festering Association (SYDA) Tactical marketplaceing Plan Presented By Issaq Gass Plan Overview rehearse Somaliland Policy & Reconstruction Institute (SOPRI) Name of Campaign Somaliland Youth Development Association (SYDA) Campaign Manager Issaq Gass Objective The objective is to open a callowness complex facility which targets young person development in a country in the Horn of Africa following the market strategies specified in this plan. Target Market Product demographicsAll local anesthetic schools and universities in the capital city of Hargeisa, local stark nakedspapers in the capital city, Somaliland TV, Horn Cable TV, Universal TV (The three study(ip) local TV networks in Somaliland), Flyers around every major business in the city, Twitter, Facebook, and Youtube. Target contact demographics 1) Meet with the three major Somaliland TV networks to promote the new complex and benefits for youth joining as members. 2) Flyers all around the capital city of Hargeisa at schools, universities, Major Businesses, and transportation centers. ) Advertise on major Somaliland give-and- micturate websites as an ad. 4) Advertise in the local major newspapers, try to get front page appearance. 5) Create Twitter, Facebook, and YouTube accounts to update news and cultivation about the complex, take advantage of all affable network feedback tools to see feedback. For examples likes, comments, tweets, and shares. 6) Discuss the new facility on the Somaliland National Radio. 7) Try to get in touch with the information ministry of the country to get an emailing list of all the youth enrolled in their system. Message SummaryThe Somaliland Policy and Reconstruction Institute (SOPRI) is an independent professional organization founded in Los Angeles, atomic number 20 in 1992 by a group of concerned Somali-Americans and Somalilanders who were deeply committed to benefactor Somaliland. We ordain sponsor this Somaliland Youth Development Association to spearhead the gamy unemployment amongst the youth in the country and develop the youth everyday with community to make sure that the youth, regardless of back state, has the opportunity to learn, grow and thrive in the country. battle cry to action Desired outcome?Sell 50,000 memberships before opening day. Make the facility the new gathering spot for youth to not only advise enrichment programs for the youth but to help them avoid crime, drugs, and violence as well. What is the pull-through offer? Offer 500 free memberships through filling out a servetery online which we would email out to all the youth on the server as well post on all of our social media websites. Process Development list 1) Complete facility by Summer 2013 2) Create Facebook, Twitter, YouTube accounts. 3) Complete communication and deals between target contact demographics. ) Try to get a lot of government influence through our contact list. 5) Reach out to tribal sultans to help them promote amongst the s pecific tribes in the city. 6) Try to set up an fabrication at local schools and universities discussing ways they can create jobs by meeting at the facility to tackle the high unemployment amongst the youth. 7) Set up all interviews in the next few months. 8) Start lottery process for free memberships a month prior to opening. Pre event follow up Consistently following up with the development list and target contact demographics list to make sure we are on the right path.Making sure we are gaining a lot of make throughout the capital city primarily the youth and parents of the youth. Also, daily check for feedback we might need to respond to via our social media websites. Post event follow up Seeing if everything is going in the right direction and to see if everything was done and completed as planned. If we live time before opening possibly chalk up more target demographics or make more appearances to broaden targets. SWOT Analysis Strengths * SOPRI is a well-known and well established organization in Somaliland. We affirm the trust and support throughout the nation. SOPRIS executive committee members and general members will strive to sieve out to all target contacts that we already have a close relationship with for the most part. * Organization members will be working free of charge to help the make this facility a success. * The immense array of experience the members have will help make the process smooth. * SOPRI already has the capital to invest into the project from previous donations and fundraisers. * The Facility will enrich the youth. Weaknesses * This will be the first time we sponsor a project that requires building a facility. Balancing time to contact the workers and organization members on the ground since time difference is 8 hours. * Lack of experience in this field. Opportunities * If successful, it will become the first official youth complex in the country. * It will help build the esteem of the organization by tackling high e mployment rates, creating jobs, and enriching the youth. * It will be a location where the youth of country could meet and hold events. * It will build loyalty for us in the future for other business ventures to the same caliber.Threats * Local indoor soccer stadiums. * Local gyms. * Local event halls. go for Plan EVENT CO-ORDINATOR ESTIMATED WORK HOURS Contact local newspapers SOPRI members on ground 5 Contact local TV networks SOPRI members on ground 1 hebdomad Contact local schools and universities SOPRI members on ground 1 week Create and manage social media SOPRI Executive Committee Continuously Flyer creation and dispersion SOPRI members on ground 2 months Contact Somaliland news websites for advertisements SOPRI Executive Committee 5 ays Manage entire marketing campaign Issaq Continuously Distribution The close is to have our memberships ready and easily available to students both in K-12 and universities. Memberships will be sold all over the city at every major business office as well as every school district and university. We will also have a website where students could buy it online. The memberships will be available all over Somalilands capital city Hargeisa. Which would make accessibility and exposure a lot easier.There will be 5 mediums of marketing for this facility(press, social media, flyers, emails and television) guaranteeing great exposure and accessibility so that we could capture and gain as many members as possible. Marketing Function and costs Medium Base address Duration Total Somaliland News websites 0 Continuous 0 Somaliland Newspapers 0 Continuous 0 Facebook 0 0 0 Twitter 0 0 0 Somaliland TV networks 0 0 0 *Since its for a good cause for the nations development a lot of our target contacts agreed for it to be free of charge until the project is completed.Metrics and Expectations * To gain as many members as possible to help reduce unemployment rates, drug use, and crime in the city. * To enrich the youth through sports, event s, tutoring, and gatherings. * To help the youth come together to build business plans of needs throughout the nation so we could then try to sell their ideas to the major corporations and business owners for funding. * Using SOPRIs existing relationships to make this project a success. * Secure all outlets on our target contact demographics list to successfully reach our market plan strategies.