THEORETCIAL FRAMEWORK Essay Example | Topics and Well Written Essays - 500 words

THEORETCIAL FRAMEWORK - Essay Examplelso be done using Marty Neumeiers five phases of brand building which include the following aspects differentiation, collaboration, innovation, validation and cultivation. Whilst each mental mathematical process was c atomic number 18fully considered, the beginning four phases of Alina Wheelers and Marty Neumeiers second discipline, collaboration, were vital components that I considered to be essential in constructing the CTL stigmatization tree.The CTL branding tree serves as a tool that is flexible in terms of its usability, wanton to interpret which, when carefully executed, makes consistency possible throughout the branding process. This easy to follow step-by-step process is a fundamental tool for getting to the bottom of the matter of the brand and to illustrate the importance of features in creating extraordinary characters. In other words, the use of a mnemonic tool such as the author to tree growth process could be targeted by todays designers, marketers, researchers, and brand supervisors for planning, strategizing and aligning revolutionary or existing organizational goals without all the complex approaches to brand planning from the conceptual framework to ledger entry stage.The five major components that constitute the CTL branding tree include the following concept or humongous idea, brand strategy attributes, brand identity elements, target audience and brand applications are shared out into meticulous sections that formulate the brand.Firstly, the concept or big idea or seed is the thought process or general idea of the brand. This is the initial starting point of the brand and it is characterized by brainstorming ideas among the branding team, stockholders or even middle management. All ideas are carefully considered for the brand but the best ones are selected for the branding purpose.Secondly, the decision about the brand strategy attributes or the root is done through encompassing use of qualita tive and quantitative research techniques to investigate the behaviour of the